Lawrence is currently VP of Marketing at William Henry Inc, a leading American luxury brand for men with over 500 independent retailers and operations in the US and abroad, where he manages all marketing strategies, online and offline retail operations, corporate communications and media relations. Formerly Lawrence was Managing Director of Kpr&Key (a full service marketing communication and PR agency based in Rome, Italy), and head of innovative media marketing at MN-Mediante (one of Italy’s leading full service PR agencies). Lawrence is fluent in Italian and English and a scholar of School of Architecture, Università La Sapienza – Rome, Italy